Thursday, May 03, 2018

New Tobacco Documents and the Final Trinkets & Trash Upload

1851 New Tobacco Documents were posted to the UCSF Truth Tobacco Industry Documents today.

• 12 American Tobacco Company records
• 529 Brown & Williamson records
• 25 Philip Morris records
• 128 RJ Reynolds records
• 1157 new Trinkets & Trash records - Trinkets and Trash (T&T) is a surveillance system and archive at Rutgers that monitors, collects, and documents current and historic tobacco products and tobacco industry marketing materials and tactics (such as advertisements, direct mailings, e-mails, sweepstakes, coupon promotions, and brand websites) for research and educational purposes. The UCSF Truth Tobacco Industry Documents partnered with T&T in 2014 to upload their records into our index to provide researchers with access to this rich database of tobacco marketing materials alongside our tobacco industry documents. These 1,157 records represent the final upload of T&T records into the Industry Documents Library.

New Papers/Publications using tobacco industry documents:
Crosbie,E; Eckford,R; Bialous,S. Containing diffusion: the tobacco industry’s multipronged trade strategy to block tobacco standardised packaging. Tobacco Control. 2018. http://tobaccocontrol.bmj.com/content/early/2018/04/21/tobaccocontrol-2017-054227